When the call came in from Newcastle-based singer songwriter Gareth Davies-Jones, Fatcalf jumped at the chance to deliver quality design and a timeless branding feel for his recent project “North by East”.
Working together with the amazingly talented Calum Stewart, the duo have crafted a unique contemporary folk sound fusing traditional lyrics and melodies with up to the minute musicality and timeless songwriting craft.
Fatcalf Media was charged with interpreting the “look and feel” for this inspiring duo, re-imagining the sights and sounds from North East history and folklore and laying this gently on a foundation of solid, traditional music and materials. The look being hewn from wooden floored and stone walled public houses and the feel drawn from the dynamic roots and heritage of story telling, hard work, family, loss and love of North East life.
With some stunning photography from www.archiemacfarlane.com, the project was a joy to work on…